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January 11, 2007

Wiki Stream Of Consciousness

I started to look up something on wikipedia. I love how when you start something like this, you can get lost. Example: I wanted to know where the term ‘plug’ came from when referring to advertising. Apparently, it’s related to a fishing term for a bobber. So it’s a kind of lure. But in the midst of this, it had something about product placement. Which lead me to E.T. and its famous Reese’s Pieces tie-in. (And the curious fact that M&M’s turned E.T. down first and so they went with Reese’s). At the end of the day, then I was back at E.T. and found out that Harrison Ford’s first wife was the screenwriter of E.T.

All this talk of E.T. though made me remember one of the world’s most awful songs by a man I most dearly love. You know where I’m going with this right? Maybe you don’t. My elementary school music teacher(Mrs. Powell) told us she and her son used to sing this song in the mirror with hairbrushes as microphones. It’s charming to hear that and adorable when you consider what it was they were singing. It’s the song “Heartlight” written by Neil Diamond. Here for your reading pleasure are the wonderfully awful lyrics:

Come back again;
I want you to stay next time,
‘Cause sometimes the world ain’t kind
when people get lost like you and me.
I just made a friend;
A friend is someone you need,
But now that he had to go away,
I still feel the words that he might say:

Turn on your heartlight,
Let it shine wherever you go,
Let it make a happy glow
for all the world to see.
Turn on your hearlight
in the middle of a young boy’s dream.
Don’t wake me up too soon,
gonna take a ride across the moon,
you and me.

He’s lookin’ for home,
‘Cause ev’ryone needs a place,
And home’s the most excellent place of all.
And I’ll be right here if you should call me.

Turn on your heartlight,
Let it shine wherever you go,
Let it make a happy glow
for all the world to see.
Turn on your hearlight
in the middle of a young boy’s dream.
Don’t wake me up too soon,
gonna take a ride across the moon,
you and me.

And home is the most excellent place of all.
And I’ll be right here if you should call me.
Turn on your heartlight,
Let it shine wherever you go,
Let it make a happy glow
for all the world to see.

Turn on your heartlight
in the middle of a young boy’s dream.
Don’t wake me up too soon,
gonna take a ride across the moon,
you and me.
Turn on your heartlight now,
Turn on your heartlight now.

Oh Neil. We’re dreamers you and I.

Comments

  1. Flynn

    M&M/Mars turned ET down because the studio wanted $1M for the product placement and they felt it was too much to pay (especially since they were crushing their candy competition). So the studio asked Hershey, who accepted knowing it would pull them closer with M&M/Mars. And it worked! This is classic poor decision making by Mars. Even if they would lose money on the deal, it would have been better than letting Heshey take it and consequently take some of the candy market.

    Business School is good for something, after all.

  2. Nate

    $1M??!?! That’s crazy. In 1982! Wowsers.

  3. Anonymous

    Actually, Harrison Ford’s SECOND wife, Melissa Mathison (married from 1983-2000) was the screenwriter of E.T., as well as “The Black Stallion” and “Kundun,” to name a couple. His first wife was his college sweetheart, Mary Marquardt, married in 1964 and divorced in 1979.

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